now that you've spun some gold thread, i'm going to ask you to stitch two fabrics together: your product and your customer's wallet. gold catches the eye, but the repeated intersection of thread and fabric is where the money is. i’m a former consultant (aka slide deck warrior), political speechwriter, sketch comedy writer, tech company blogger, and charity brand ambassador. i’m a systems engineer by trade (B.S. Industrial Engineering from Georgia Tech), and have a deep understanding of human behavior. the psychology behind why an audience member laughs, a viewer re-shares a candidate clip, a client stakeholder extends your contract, and a bystander donate hundreds of dollars is the same. using this, i design systems and user experiences that are so idiot-proof, you'd have no choice but to describe them as seamless (…get it?).

now that you have a process, you’re going to want to repeat it a million times. fourth draft uses innovative demand generation techniques to make this happen. we’re not afraid to get our hands dirty—we'll do everything it takes to meet your business objectives. no combination of email, sms marketing, paid media (tv broadcasts, meta ads), owned media (blogs, websites, print publications), ugc and influencer marketing, direct sales (events, activations, street-level), aeo, seo optimization, partnerships, and community engagement is out of our scope. we own and orchestrate the campaign from start to finish.